How to choose your YouTube Specialisation?
How to choose your YouTube Specialisation?
Section 1: Burning Problem Solved in the Video
- How to choose your YouTube Specialisation?
Section 2: Summary of the Video
- To choose your YouTube specialization, you need to identify your passion, build a connection with your passion, and content brainstorming for getting a winning idea, narrow down your niche, validate its demand, and check its financial viability.
- The 3-Step Checklist for finding your niche is comprised of selecting a topic that interests you, understanding your audience needs and demands, and how to monetise your YouTube channel.
Section 3: Main Content of the Video
Key Note #1: How to Choose Your Specialisation on YouTube?
For selecting the right YouTube specilisation, you should take the steps given below:
1. Passion
You should first identify your passion, which may be for:
- Gardening
- Art & Craft
- Beauty
You can select your niche based on your passion and make YouTube videos around it. It is necessary to have a passion for your subject in your videos; otherwise, viewers will not be interested in your videos.
2. Passion Builds a Connection
If you are passionate about your topic, your enthusiasm will be visible in your videos and it will help in building a connection with the audience.
For example:
- Technical Guruji (Gaurav Chaudhary) channel of YouTube has 15 million subscribers and it is listed in the ‘Forbes 30 under 30.’
- The unique qualities of this channel are an impactful introduction, catchy dialogues, clear and easy explanation of technical concepts and their impact on the creator’s life, etc. All this helps in connecting with the audience.
3. Content brainstorming for a winning idea
If you are confused about the niche, then you should do a content brainstorming.
In content brainstorming, you should do the following:
- Write down all your ideas under different headings niche 1, niche 2, niche 3, niche 4, etc.
- Under every niche, write all the content in detail that you want to create
After doing this exercise, you will be able to select a niche or an idea easily.
4. Narrow down your specialisation even more
After selecting the niche from content brainstorming, you should narrow down your niche to three levels because on YouTube, you will get thousands of channels on one niche; so, why the viewers will watch your channel on the same niche. They will only view it if you are giving them something unique under that category.
5. Validate demand for your niche
If there is no demand for the videos that you are creating, then it is useless. This step is always missed by lots of people who want to create content.
To know what people are searching for, you can use a free tool called, Keywords Everywhere. It will help you to determine the highly used keywords in your category or niche.
You should also do some research and identify whether people are liking the already existing content/videos on the topic that you have selected. If yes, then you are ready to start your channel.
6. Financial Viability
You should select a niche that will help you to earn good money.
For this, you should first target focus groups.
If you are able to target the focus groups, then you can earn money from them.
Key Note #2: Ideas for Choosing your Niche on YouTube
1. How to plan Channel?
Organising and planning is a very big industry. It has been observed that people often ask the following questions:
- How do I plan my day/week/month?
- How do I plan my child’s day?
You can create a course on planning and organisation. This idea has a lot of financial viability as well.
2. How to Study?
People require tutorials on:
- How to study for IAS, PCS, IPS, NET, and various other exams?
- How to get straight A’s in mid-term exams?
3. A Channel for Moms
This topic is in good demand right now.
4. Social Media
This can be about social media like:
- How to become famous on social media?
- Tips to become a YouTuber
- How to increase followers?
5. Home Décor
- Do-it-yourself home décor tips
- Minimalist home décor
- How can you decorate your home with scrap material?
The financial viability of these videos in comparison to Vlogs is more.
An important tip:
You can go to the Google Trends website, search for the niche you have selected, and you will get to know about the trends in your category.
You may have two major interest areas like cricket and the stock market. You can do a comparison on Google Trends like which topic is searched more?
6. Fitness
7. Motivation
8. News
9. Updates
10. Comedy
Key Note #3: 3-Step Checklist
1. Select a topic that interests you
2. Understand the audience needs and demands for your niche or topic
3. How to monetise your YouTube channel? What is the best way to reach people with your content?
Massive Action Plan
- Do a SWOT analysis of the niche/specialisation you choose
Golden Statement:
The Time is Now.
That’s why, don’t waste time. Find your niche now.
Section 4: Key Outcomes of the Video
- Select a niche that revolves around your passion
- Choose the topic which gives you happiness to make the best videos
- Write down the three levels of your niche
- Do a SWOT analysis to find your specialisation